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25 to 30% of users return to PlayStation Home photo

PlayStation Home has been an inexplicable success for Sony ever since the poor man's Second Life was launched last year. However, if recent figures are correct, it might start to finally make sense -- Home just keeps attracting curious people, who visit once and then rarely return.

Sony's Peter Edwards has revealed that over seven million people are signed up to PlayStation Home, but this is contrasted by a return rate of 25 - 30%, meaning that most people have just signed in, checked it out, realized it was awful, then left. Edwards is quick to point out that the figures aren't definitive, but it's quite telling about how most PSN members are using the "service."

According to Edwards, "only" 80% of Home users are young males, and he claims that "Home is slowly broadening the appeal of the console market out to a widening demographic." In addition, Edwards boasts that over six million Home items have been downloaded over the past few months, and that Sony is making money from the sale of pretend furniture. 

I don't even get how a mere 30% are even finding reasons to go back to Home, but that's humanity for you. Someone's always got to like something.


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41 comments | showing # 1 to 41

TheToiletDuck's Avatar - Comment posted on 07/15/2009 09:42
TheToiletDuck
I tried Home for 5mins, walked around and logged out. I NEVER plan to go back.
JonahFalcon's Avatar - Comment posted on 07/15/2009 09:43
JonahFalcon
As I wrote at GameStooge, some people will return when they here about a new feature or trailer. But it's still not persistent.
Los255's Avatar - Comment posted on 07/15/2009 09:47
Los255
I'd say I was on it for like 15 mins when it first came out. I looked around, WAITED to play some bowling, you know, cause Home is real life, and then left.

I too never came back. I still don't see the appeal.
JonahFalcon's Avatar - Comment posted on 07/15/2009 09:47
JonahFalcon
"when they HEAR", I mean.
Phantom Spaceman's Avatar - Comment posted on 07/15/2009 09:54
Phantom Spaceman
Looks like the mall from Dead Rising... except deader.
Niero's Avatar - Comment posted on 07/15/2009 09:56
Niero
I wonder what frequency that 30% group purchases games and how many.
Chronic Logic's Avatar - Comment posted on 07/15/2009 09:57
Chronic Logic
"only" 80% of Home users are young males"

That's the reason why.
HolyCowCubs's Avatar - Comment posted on 07/15/2009 10:02
HolyCowCubs
i check out home every couple of days to see if there is a new space. once the 2nd SOCOM space comes i think i'll go more. usually though i just go to play a quick mini game to waste time while downloading something
ChainThrow's Avatar - Comment posted on 07/15/2009 10:03
ChainThrow
The average consumer is a tasteless moron. If 50 cent: Bulletproof can make Greatest Hits, Home can make millions in microtransactions from a small segment of the PS3 userbase.
Jack of Arcades's Avatar - Comment posted on 07/15/2009 10:06
Jack of Arcades
25-30% seems pretty good, but that's only if they return regularly. If it's only 25-30% of people who show up more than once then it's terrible.
kauza's Avatar - Comment posted on 07/15/2009 10:10
kauza
Yeah, I'm definitely not in that percentile. I downloaded Home, made my guy look just like Jemaine from Flight of the Conchords, and quickly learned that it was the only enjoyment that I could get out of it. My Jemaine was totally awesome, though.
Sentry's Avatar - Comment posted on 07/15/2009 10:13
Sentry
I'd be very interested in a more comprehensive study of "Home" users. Age and gender breakdowns, income and lifestyle, etc.

For some reason, I want to believe that a large portion of this 30% is stay-at-home moms/wives whose husband isn't necessarily even a hardcore gamer, but rather a latest-and-greatest, cutting-edge technophile.
ChaosTeaCup's Avatar - Comment posted on 07/15/2009 10:13
ChaosTeaCup
I go Home for a Sunday roast every once in a while. It pisses me off all those dudes crowding my mum, though.
BattyAdroit's Avatar - Comment posted on 07/15/2009 10:16
BattyAdroit
My question is this: why is it not okay to have things that, you know, appeal to different people?

In before, "BCUZ I BOUGHTED MY VIDEOGAMES 2 PLAY TEH VIDEOGAMNES!!LOLZ!!1" - that is exactly the kind of attitude that will always make gamers appear to be a demographic of poorly-socialized man-children. Good work; only corporate money-vacuums will ever take your hobby seriously.

As far as 25-30% retention rate goes, that's not exactly world-ending. Twitter, for example, claims to have around a 40% retention rate through the web and third party applications. (27% through the web alone)
Trev's Avatar - Comment posted on 07/15/2009 10:16
Trev
Game launching for all (or at least most) games and I'll be on it every Friday. Meeting at the dtoid club would just be so simple. Are you there? You can jump into games with anyone else. Not having that, I don't use or care about Home.
whormongr's Avatar - Comment posted on 07/15/2009 10:20
whormongr
the problem is that there is nothing to do there and it loads slowly- I haven't deleted it yet but have also only logged in once since installing it to get that free tree garden thing and looked around- but that was boring too- home could be really cool if there was anything to do there but it seems more like a proof of concept than something functional. They should institute something fun like fighting games/tournaments with your avatars or the ability to randomly build things or something because right now it is just a bunch of ppl walking into each other saying "LOL, you suck" to everyone else
Your Moms Hot Lover's Avatar - Comment posted on 07/15/2009 10:34
Your Moms Hot Lover
That is actually a good retention rate. Second Life remains shady about how many users they retain, but it is likely a significantly smaller percentage than that.
Sexualchocolate's Avatar - Comment posted on 07/15/2009 10:36
Sexualchocolate
Yup, Home needs more shit to do!

HEY, SONY!

GET THE FUCKING GAME LAUNCHING ALREADY!

That would make it a useful app, that and some extra stuff to interact with. i'd love to meet up with people in a home space, have a chat, jump into a game - could be like, the whole missing party system, ya know?

I log into home every few weeks, look around at the new shit, figure out there's not much to do in there and go back to Socom or something.

Come on Sony, people are bored of Home and are not going back because it's not finished and is missing major features like the FUCKING GAME LAUNCHING!
Kagasumi's Avatar - Comment posted on 07/15/2009 10:47
Kagasumi
PS Home is one of those things that *could* be used by everyone, if it were cooler. The technology is certainly adequate enough, the art quality also adequate enough. However it feels like it was created by some marketing guy instead by a Designer who knows how to make a fun game.
Pro tip for Sony: Give PS Home to a real developer team that knows how to make a fun game, a game that just happens to incorporate the aspects of Home that are at it's core.

It is boring, no reason to log in.
Black Nexus's Avatar - Comment posted on 07/15/2009 10:53
Black Nexus
Give me my trophy room and I'll be In there every day.
Analoge's Avatar - Comment posted on 07/15/2009 10:57
Analoge
Second Life IS the poor man's Second Life.
Wolfrider's Avatar - Comment posted on 07/15/2009 11:00
Wolfrider
I log in to home every now and then to see what's new. For a free addition to the PS3 it's more than adequate. And you have to remember, this is a weird marketing balancing act for Sony. The last thing you'd want is for gamers to leave everyday gaming for Home - it is primarily an advertising space and should supplement the PS3 and not take it over.

There are some missed opportunities though - particularly media sharing. Why can't I invite people to my pad to watch movies? That would be awesome - especially since I have a lot of friends that are far away.

Still, if they keep the content steady and get a little creative then I can see myself enjoying the service for a while. Xi consumed my life for a while and better content offerings (such as TV stations that operate like mini-Hulu's or Crunchyrolls) would be brilliant.

And more ARGs. Home's structure is made for ARGs.
The Grumbly Gamer's Avatar - Comment posted on 07/15/2009 11:11
The Grumbly Gamer
@BattyAdroit-- the issue isn't not being OK with stuff that appeals to different demographics.

The main issue is that Sony promised a lot with Home, and so far has failed to really deliver. The really pushed it as a system-selling application, and hasn't shown why it should be considered such at this point. If it was really cool, then you can bet that most of the people on here would be raving about it, but in the end it's just not where they claimed it would be. Also, at least for me, it seems like they're hiding behind these extra apps and not concentrating on where a game machine should be strongest: it's game library.

Also, is showing the mainstream world this aspect of our hobby really the best way to draw new players in? If you've never played a game before, and the first experience is running around the ghost town that is Home and you get really bored, you could very well dismiss gamers as being into stupid things and in the end the same result is gained. It's like the glut of "casual" shovelware on the Wii. The idea of getting new gamers into the mix with casual games isn't in itself a bad thing, it's the fact that most of them blow that's the real problem. They're doing more to turn people away from the hobby than any basement-dwelling stereotype.
Discarded Couch Sandwich's Avatar - Comment posted on 07/15/2009 11:57
Discarded Couch Sandwich
I have a confession to make: I signed into Home for a second time last week.

But it was only for a few minutes, I swear! I'd just been badly sucking at Street Fighter IV and wanted to see if I could dress my avatar up as Ryu to make me feel better. The Ryu outfit wasn't in my wardrobe though, so I left. I was probably barely in there for 200 seconds. Not including loading times of course, but still...

I accept full responsibility for this statistic coming to pass...
TheToiletDuck's Avatar - Comment posted on 07/15/2009 12:06
TheToiletDuck
You're dead to me, Discarded Couch Sandwich.
Magnalon's Avatar - Comment posted on 07/15/2009 12:23
Magnalon
The only people that continue to play this are the Second Life junkies who quit, and need their fake-like fix.

@Discarded
I logged in for 3 total minutes when the Red Bull aviation mini-game came out, then deleted it, so I know how it is!
---AMARU---'s Avatar - Comment posted on 07/15/2009 12:29
---AMARU---
PSHome is the most hyped up piece of dog shit ever released in video game history.
hpv's Avatar - Comment posted on 07/15/2009 12:29
hpv
Isn't it obvious why people go back? They're going to check out the newer stuff and see if there's any point at all. It's the same as if you lived close to a busy intersection that was the site of frequent car accidents, only they announce when the crash will take place. There's no way you wouldn't go down once in a while when the flyer shoes up announcing when the next one will take place.

And they actually have done some interesting things with Home. I can totally see how someone could be into something like Xi (the Home ARG from a few months back), even if I don't have any interest in doing it personally. But it's the same with an MMO like WOW. I can completely understand what other people might see in it, even if I don't understand why they find that something that is worth their time.

At the very least Home is an interesting experiment, which I would have conducted better if I were designing it, and it's something that none of the other console manufacturers would have done, but they'll all learn lessons from it. Probably the wrong ones, but they'll learn from that, too. I'd much rather have seen them use Home as a sort of jumping off point to a cross-game persistent avatar system. Kind of like what Microsoft has been doing, but at a much deeper level and without the content restrictions for games that include the avatars.
Solid Squirrel's Avatar - Comment posted on 07/15/2009 13:15
Solid Squirrel
Me personally I find Home more exciting than WoW in that I can check out the new stuff for a few minutes, then leave without me stuck there for hours playing. MMO's are just stat-grinding machines for people to try and oudo each other for a few bucks a month. At least Home is free to use and converse. It's like a chat room with a few extra things to do.
FawkAndSuck's Avatar - Comment posted on 07/15/2009 13:19
FawkAndSuck
Wait is there anything you can do in Home other than just talk to people and play mini-games? Jeez I've been wandering around the mall for 20 minutes and I'm thinking who the fuck would want to play this unless theres a goal to this game.
Turbofail's Avatar - Comment posted on 07/15/2009 13:36
Turbofail
"seven million people use home!"
"What about these figures that say only 30% return"
"well figures aren't definitive"

LOL @ PR.
King Hippo's Avatar - Comment posted on 07/15/2009 13:42
King Hippo
Why does destructoid keep calling PS Home a "poor man's second life" when second life is free and ps3 costs $400-$500?

Do playstation owners call 360 a poor man's ps3?

Wait... Sometimes...
Vanilla Gorilla's Avatar - Comment posted on 07/15/2009 13:47
Vanilla Gorilla
Home definitely needs to have some sort of influence on games. Launching games is one thing, but like every mini game, YOU NEED A REWARD AT THE END TO MOTIVATE YOU TO GO THROUGH THE HOOPS TO GET THAT REWARD.

In this case, those hoops are merely logging into Home and doing anything in it.
kingtobo's Avatar - Comment posted on 07/15/2009 14:26
kingtobo
I'd consider that a pretty impressive retention rate for something that is largely pointless.
nice clothes's Avatar - Comment posted on 07/15/2009 15:07
nice clothes
the most downloaded item in Home: the room outside the room you start in.
smurfee mcgee's Avatar - Comment posted on 07/15/2009 15:39
smurfee mcgee
STFU cocksucker, home is awesome..go make your faggot avatars on xbox live, i'm sure they're much better than the meez maker spin-off
Midgetsnowman's Avatar - Comment posted on 07/15/2009 18:37
Midgetsnowman
Man..sorry smurfee., but when even Sexualchocolate doesnt accuse jim of xbox fanboyism on a topic even attempting it makes you look retarded.
Palidi's Avatar - Comment posted on 07/15/2009 18:47
Palidi
I remember going back rather frequently when that Xi thing was going on. Haven't been back since it ended except to check out the infamous space.
brainderailment's Avatar - Comment posted on 07/15/2009 19:16
brainderailment
25 to 30% of PS3 owners have little sisters.
Skribble's Avatar - Comment posted on 07/15/2009 21:47
Skribble
I have never logged in to Home, and I never intend to.

Unless they actually make it useful, of course.
Thomaticus's Avatar - Comment posted on 07/18/2009 16:37
Thomaticus
Home is good, I like it.. But its not very convenient. The fact that you have to load up Home is chore for most PS3 users. Then once you've loaded up Home, now you have to go around gathering bits and pieces of various Home areas via Downloading. It like playing a game, completing level one, level two and then having to download level 3. (Damn, that should a lot like MGS4) I think Home updates need to gathered automatically maybe while the system is off that way when you go to home, you have everything you need. Also, when you power up the PS3 I think you should start off in Home. From your Apartment you should be able to view your trophies, listen to your music, change your PS3 settings. If you were to start off in home, more people would use it. Also, if you're in home, don't make me have to come out, just to change a setting or two. Make it convenient for users to stay within home.
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