1UP bought by Dell?

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Home The almighty dollar

8:36 PM on 01.08.2007, Ishaan

44 comments | 12843 views

#The almighty dollar

No, I'm not kidding. A few days back we reported Ziff Davis was selling 1UP and EGM. Well, it looks like the site's already been bought and is now within the unforgiving claws of Dell. Notice the new logo in the top left corner of the site.

Apparently, going to http://www.1up.com doesn't display the logo. However, going to http://dell.1up.com does. On the right hand side of the page is a "casual gaming" bar with "Dell gaming console 2.0" listed as the first item. The word "Dell" is all over the page.

[Editor's note: A lot of people seem to be skeptical about this, myself included. While everything so far indicates that 1UP has been bought over, it hasn't been confirmed. An e-mail has been sent by Destructoid to the concerned parties. We are currently awaiting a reply.]

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44 comments | showing # 1 to 44

wario67

wow
I didn't think they would buy 1UP

DanielO

Its not there when I load the page?

Hurricanemario

There is no dell logo. That is either a fake image, or you have magical witch powers.

Jordan Devore

This is soooo gay. Check out the "casual gaming" thing in the right-hand sidebar, courtesy of Dell. What's weird is if I switch to IE, the site looks normal, but in Firefox it has the Dell shit.

Jordan Devore

Try using a different browser and you'll see it.

pizzaface

I don't see anything related to dell. Using firefocks.

DanielO

Yup, cleared the cache and everything. Nothing in IE or Fox

Jordan Devore

Try this then

http://www.dell.1up.com/

Mabec

lol, firefocks =)

its probably due to temp files stored on previously visits.

Chris Taran

I have no idea how you guys are seeing a Dell logo, I've got nothing like that in IE or Firefox.

IE:
<img>http://www.spin720.com/images/1upie.jpg</img>

Firefox
<img>http://www.spin720.com/images/1upfirefox.jpg</img>

Topher Cantler

omgwtf...

Chris Taran

Damn you brackets!

IE:

Firefox

Namelessted

Dell shows up for me too.
try this link guys.
http://dell.1up.com

Jordan Devore

Damn, I obviously can't do pics. Just use this link instead:

http://img223.imageshack.us/my.php?image=1updellgayxy1.png

LostCrichton

did they buy just 1up or did they get EGM too?

Namelessted

one thing i notices, i go to www.1up.com. I have a noscript pluging installed for firefox so it tells me anysites trying to load javascript. When i look, it shows www.dell.com as one of the site trying to load javascript even though there are no actual dell advertisements on the page.

interesting.

Chris Taran

I can't believe that a press release wouldn't be issued of the purchase. Also, I do see that page at http://dell.1up.com, however the copyrights still say it's owned by Ziff Davis.

Chris Taran

Also, perhaps it's just some cross advertisement/promotional thing they have going on. I'm not ready to say that this is confirmation of a sale.

Namelessted

http://digg.com/gaming_news/1UP_bought_by_Dell

go digg it bitches.

DanielO

There is an XPS prestitial on the 1up load as well. It could just be promotional as Chris says.

subwayslasher

ugh, egm being owned by dell is totally putrific

wario67

dell needs to update
"Dell Start Page
Ziff Davis - 1UP. Create a Section. Search by topic or feed URL: ... Entertainment, Business, and Dell Special Offers. Don't have an account? ...
www.google.com/ig/dell - 81k "

DanielO

What does clicking on the Home tab take you guys to? For me I end up at a Google home page with CNN, weather, Google maps, google video and my dell support.

DanielO

And back to the task at hand, clicking on the music tab brings up yahoo music, which Dell does not own, so this seems to be more of a partner type deal, then the buy-out Ziff has been talking about.

Arro

I wasn't at first, but I am now getting the Dell logo on regular 1up.com.

On the dell.1up.com, you can notice a few new cosmetic changes.
The downloads sections has replaced the News section.

I don't think it's that big of a deal. 1up is probably one of my favorite "regular" gaming news websites. I like alot of their feature articles, and they aren't scared to give a game a rating lower than 7. I've never viewed Dell as a hostile company. If they don't pull any lame tricks with 1up, I think everything will be well.

This must also mean that since Dell bought 1up, they might own Filefront as well.

Topher Cantler

Ew, there's even the dell partners tab with links to all kinds of crap. Skanky.

Seriously, though, 1up sucks. They can have it.

wario67

ok I think the someone from Destrutoid should email them about this. http://gamegroup.ziffdavis.com/presscenter/index.html
press center just email them you may get an answer

NickWI

Sorry guys, I don't buy it. 1up might be a content provider, but they were not bought out. Using this logic, Dell also bought YahooMusic since they are the Music channel content provider.

mentho

So did Dell buy Yahoo! Music too? http://music.yahoo.com/dell/

Same look.

I think the blogger is being a bit hasty here. Just looks like 1up is doing some branding or something for a Dell portal perhaps. This isn't how companies reveal that they have been bought or sold.

bleep

Hey maybe Destructiod should sell out to Microsoft! that would be sw33t!.......

morningblur

People, please. A subdomain does not mean they have been purchased. This is just a rebranding for the dell portal. If you keep seeing the dell logo on top of 1up, please clear your cookies and visit 1up.com. Notice how there is no dell logo now?

This is as about as valid as saying Nintendo has bought destructiod because of wii.destructoid.com.

Namelessted

ORIGINAL CONTENT!!!

morningblur

Jordan Devore

Also cocks!11!!!1

Husky Hog

hooly SHIT

Le Guru

Dude go read NeoGAF. They haven't been bought out.

boylie

everyone saying OMG dell.1up.com, realize that you could put ANYTHING.1up.com and i think it'll work.

go to
http://www.alsococks.1up.com/

DESTRUCTOID MUST HAVE BOUGHT 1UP LAWL

YadGadge

I just went to www.1up.com and the dell logo is there.

Plisskin

The words "Dell" and "Gaming" just don't go hand in hand.

Snaileb

...I kinda liked 1up. Should i go erase my account?

ThomW

Jump to conclusions much? haha

It's probably just a portal for new Dell users or something. Instead of linking to www., a new Dell probably has dell.1up.com in its favorites or something.

savagesaladin

1up has been passed around like a cheap whore. She's been turning tricks for a while now.

Namelessted

Ishaan is a fucking idiot. haha :)

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