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1UP bought by Dell? photo

No, I'm not kidding. A few days back we reported Ziff Davis was selling 1UP and EGM. Well, it looks like the site's already been bought and is now within the unforgiving claws of Dell. Notice the new logo in the top left corner of the site.

Apparently, going to http://www.1up.com doesn't display the logo. However, going to http://dell.1up.com does. On the right hand side of the page is a "casual gaming" bar with "Dell gaming console 2.0" listed as the first item. The word "Dell" is all over the page.

[Editor's note: A lot of people seem to be skeptical about this, myself included. While everything so far indicates that 1UP has been bought over, it hasn't been confirmed. An e-mail has been sent by Destructoid to the concerned parties. We are currently awaiting a reply.] 

 


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44 comments | showing # 1 to 44

wario67's Avatar
wario67 at 01/08/2007 20:30
wow
I didn't think they would buy 1UP
DanielO's Avatar
DanielO at 01/08/2007 20:30
Its not there when I load the page?
Hurricanemario's Avatar
Hurricanemario at 01/08/2007 20:31
There is no dell logo. That is either a fake image, or you have magical witch powers.
Jordan Grim Devore's Avatar
Jordan Grim Devore at 01/08/2007 20:31
This is soooo gay. Check out the "casual gaming" thing in the right-hand sidebar, courtesy of Dell. What's weird is if I switch to IE, the site looks normal, but in Firefox it has the Dell shit.
Jordan Grim Devore's Avatar
Jordan Grim Devore at 01/08/2007 20:32
Try using a different browser and you'll see it.
pizzaface's Avatar
pizzaface at 01/08/2007 20:34
I don't see anything related to dell. Using firefocks.
DanielO's Avatar
DanielO at 01/08/2007 20:37
Yup, cleared the cache and everything. Nothing in IE or Fox
Jordan Grim Devore's Avatar
Jordan Grim Devore at 01/08/2007 20:38
Mabec's Avatar
Mabec at 01/08/2007 20:38
lol, firefocks =)

its probably due to temp files stored on previously visits.
Chris Taran's Avatar
Chris Taran at 01/08/2007 20:39
I have no idea how you guys are seeing a Dell logo, I've got nothing like that in IE or Firefox.

IE:
<img>http://www.spin720.com/images/1upie.jpg</img>

Firefox
<img>http://www.spin720.com/images/1upfirefox.jpg</img>
Topher Cantler's Avatar
Topher Cantler at 01/08/2007 20:39
omgwtf...
Chris Taran's Avatar
Chris Taran at 01/08/2007 20:39
Damn you brackets!

IE:


Firefox

Namelessted's Avatar
Namelessted at 01/08/2007 20:42
Dell shows up for me too.
try this link guys.
http://dell.1up.com
Jordan Grim Devore's Avatar
Jordan Grim Devore at 01/08/2007 20:43
Jordan Grim Devore's Avatar
Jordan Grim Devore at 01/08/2007 20:44
Damn, I obviously can't do pics. Just use this link instead:

http://img223.imageshack.us/my.php?image=1updellgayxy1.png
LostCrichton's Avatar
LostCrichton at 01/08/2007 20:45
did they buy just 1up or did they get EGM too?
Namelessted's Avatar
Namelessted at 01/08/2007 20:46
one thing i notices, i go to www.1up.com. I have a noscript pluging installed for firefox so it tells me anysites trying to load javascript. When i look, it shows www.dell.com as one of the site trying to load javascript even though there are no actual dell advertisements on the page.

interesting.
Chris Taran's Avatar
Chris Taran at 01/08/2007 20:47
I can't believe that a press release wouldn't be issued of the purchase. Also, I do see that page at http://dell.1up.com, however the copyrights still say it's owned by Ziff Davis.
Chris Taran's Avatar
Chris Taran at 01/08/2007 20:49
Also, perhaps it's just some cross advertisement/promotional thing they have going on. I'm not ready to say that this is confirmation of a sale.
Namelessted's Avatar
Namelessted at 01/08/2007 20:51
DanielO's Avatar
DanielO at 01/08/2007 20:53
There is an XPS prestitial on the 1up load as well. It could just be promotional as Chris says.
subwayslasher's Avatar
subwayslasher at 01/08/2007 20:54
ugh, egm being owned by dell is totally putrific
wario67's Avatar
wario67 at 01/08/2007 20:58
dell needs to update
"Dell Start Page
Ziff Davis - 1UP. Create a Section. Search by topic or feed URL: ... Entertainment, Business, and Dell Special Offers. Don't have an account? ...
www.google.com/ig/dell - 81k "
DanielO's Avatar
DanielO at 01/08/2007 20:58
What does clicking on the Home tab take you guys to? For me I end up at a Google home page with CNN, weather, Google maps, google video and my dell support.
DanielO's Avatar
DanielO at 01/08/2007 21:00
And back to the task at hand, clicking on the music tab brings up yahoo music, which Dell does not own, so this seems to be more of a partner type deal, then the buy-out Ziff has been talking about.
Arro's Avatar
Arro at 01/08/2007 21:04
I wasn't at first, but I am now getting the Dell logo on regular 1up.com.

On the dell.1up.com, you can notice a few new cosmetic changes.
The downloads sections has replaced the News section.

I don't think it's that big of a deal. 1up is probably one of my favorite "regular" gaming news websites. I like alot of their feature articles, and they aren't scared to give a game a rating lower than 7. I've never viewed Dell as a hostile company. If they don't pull any lame tricks with 1up, I think everything will be well.

This must also mean that since Dell bought 1up, they might own Filefront as well.
Topher Cantler's Avatar
Topher Cantler at 01/08/2007 21:06
Ew, there's even the dell partners tab with links to all kinds of crap. Skanky.

Seriously, though, 1up sucks. They can have it.
wario67's Avatar
wario67 at 01/08/2007 21:11
ok I think the someone from Destrutoid should email them about this. http://gamegroup.ziffdavis.com/presscenter/index.html
press center just email them you may get an answer
NickWI's Avatar
NickWI at 01/08/2007 21:11
Sorry guys, I don't buy it. 1up might be a content provider, but they were not bought out. Using this logic, Dell also bought YahooMusic since they are the Music channel content provider.
mentho's Avatar
mentho at 01/08/2007 21:13
So did Dell buy Yahoo! Music too? http://music.yahoo.com/dell/

Same look.

I think the blogger is being a bit hasty here. Just looks like 1up is doing some branding or something for a Dell portal perhaps. This isn't how companies reveal that they have been bought or sold.
bleep's Avatar
bleep at 01/08/2007 21:35
Hey maybe Destructiod should sell out to Microsoft! that would be sw33t!.......
morningblur's Avatar
morningblur at 01/08/2007 21:48
People, please. A subdomain does not mean they have been purchased. This is just a rebranding for the dell portal. If you keep seeing the dell logo on top of 1up, please clear your cookies and visit 1up.com. Notice how there is no dell logo now?

This is as about as valid as saying Nintendo has bought destructiod because of wii.destructoid.com.
Namelessted's Avatar
Namelessted at 01/08/2007 21:48
ORIGINAL CONTENT!!!
morningblur's Avatar
morningblur at 01/08/2007 21:48
Jordan Grim Devore's Avatar
Jordan Grim Devore at 01/08/2007 21:50
Also cocks!11!!!1
Husky Hog's Avatar
Husky Hog at 01/08/2007 22:44
hooly SHIT
Le Guru's Avatar
Le Guru at 01/08/2007 23:10
Dude go read NeoGAF. They haven't been bought out.
boylie's Avatar
boylie at 01/08/2007 23:39
everyone saying OMG dell.1up.com, realize that you could put ANYTHING.1up.com and i think it'll work.

go to
http://www.alsococks.1up.com/

DESTRUCTOID MUST HAVE BOUGHT 1UP LAWL
YadGadge's Avatar
YadGadge at 01/09/2007 02:55
I just went to www.1up.com and the dell logo is there.
Plisskin's Avatar
Plisskin at 01/09/2007 07:36
The words "Dell" and "Gaming" just don't go hand in hand.
Snaileb 's Avatar
Snaileb at 01/09/2007 08:29
...I kinda liked 1up. Should i go erase my account?
ThomW's Avatar
ThomW at 01/09/2007 10:12
Jump to conclusions much? haha

It's probably just a portal for new Dell users or something. Instead of linking to www., a new Dell probably has dell.1up.com in its favorites or something.

savagesaladin's Avatar
savagesaladin at 01/09/2007 11:24
1up has been passed around like a cheap whore. She's been turning tricks for a while now.
Namelessted's Avatar
Namelessted at 01/09/2007 14:25
Ishaan is a fucking idiot. haha :)
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