[ x ] remove ads and scale site to 1080p+
[ x ] remove the ads & get mobile premium
pay whatever you want to upgrade
 
 

100k copies of Stanley Parable HD sell in first weekend

0

Developer attributes success to unique marketing

The Stanley Parable is, once more, likely to be a hot topic of discussion as it pertains to the nature of narrative design in videogames and the illusion of choice. What isn't an illusion is the title's initial success, pushing out more than 100,000 copies in its first weekend.

In a postmortem published on the product's blog, Davey Wreden of Galactic Cafe explains how the team created original content not found in the final release (but using largely the same assets) to produce marketing materials which were unique and entertaining on their own without a focus on "selling" the product. In addition to the five trailers released during development, none of which contained significant footage from The Stanley Parable, Wreden cites the free demo released last week as a major success, having received significant buzz from news sites. Further, a torrent of "Let's Play" videos from notable personalities on YouTube, some containing small amounts of personalized content created specifically for those personalities, helped to expose hundreds of thousands of viewers to the title.

It's a fine read. Wreden notes that these strategies may not be practical for all developers, as demos effectively constitute an entire additional product cycle of development and release, but can provide unique opportunities to engage audiences.  

A postmortem on the launch of the Stanley Parable [Stanley Parable blog via GamesIndustry]

\ We've blogged about this before: read (3) back stories 

 
 

Enlighten an uninformed cougar: FacebookTwitterRedditEmail
 

#Game Sales #Indie #Marketing #PC #Steam
 
 
 
[x] advertisement
 
 


Conrad ZimmermanMoustache // Profile & Disclosures
Fronts3159Blogs 218Following31Followers314

An avid player of tabletop and video games throughout his life, Conrad has a passion for unique design mechanics and is a nut for gaming history. He can be heard on the comedy podcast () and str... more
Similar stories on Destructoid:
 
 


Dtoid is fighting adblockalypse without native ad article bullsh* thanks to Huge Members. Please give them sex or donuts:

DesVoeux
DesVoeux


Since 6:03 PM on 09.14.2013

evenfl0w2
evenfl0w2


Since 6:00 PM on 02.29.2016

diegercvb
diegercvb


Since 3:16 PM on 01.15.2012

Capt Hilarious
Capt Hilarious


Since 6:08 PM on 11.24.2008

 

Please login (or) make a quick account (free)
to view and post comments.





Three day old threads are only visible to verified humans - this helps our small community management team stay on top of spam

Sorry for the extra step!