5:12 PM on 05.14.2008
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Microsoft has announced today that sales of the Xbox 360 have exceeded the 10 million unit mark in the U.S., with over 19 million sold globally. Microsoft are also very excited about the Xbox 360 being the first current-generation console in the U.S. to break the 10 million unit mark. "History has shown us that the first company to reach 10 million in console sales wins the generation battle," said Microsoft's Don Mattrick. "We are uniquely positioned to set a new benchmark for the industry." Microsoft's back-patting "We own, check out our junk!" press release can be found after the jump. Xbox 360 First Gaming System to Reach 10 Million in U.S. Console Sales This Generation
Xbox LIVE tops 12 million members globally as Xbox 360 console sales hit more than 19 million worldwide
REDMOND, Wash. — May 14, 2008 — Microsoft Corp. today announced that the Xbox 360 video game and entertainment system has sold over 10 million units in the U.S., making it the first current-generation gaming console to break the 10 million mark in the U.S. The U.S. install base contributes to global sales of over 19 million, more than any other current-generation console.
“This year will be the largest in the history of the video game industry, with Xbox 360 leading the charge in the U.S. and abroad,” said Don Mattrick, senior vice president of the Interactive Entertainment Business in the Entertainment and Devices Division at Microsoft. “History has shown us that the first company to reach 10 million in console sales wins the generation battle. We are uniquely positioned to set a new benchmark for the industry.”
This announcement comes on the heels of one of the biggest entertainment launches in history, “Grand Theft Auto IV,” on April 29, 2008. Gamers eager to experience “Grand Theft Auto IV” online helped boost Xbox LIVE global membership to over 12 million this month. Fueled by an unparalleled combination of access to friends and family, the best online gaming features, and the best entertainment content, the Xbox LIVE service has doubled in membership in only one year’s time.
“Reaching an installed base of 10 million consoles in the U.S. is a significant achievement and an essential milestone on the road to market leadership,” said Billy Pidgeon, research manager at IDC. “Perhaps more important is the Xbox 360 worldwide online base — 12 million Xbox LIVE gamers is the largest community in the connected console games sector, which represents the greatest growth opportunity in the console market and where Microsoft has been the leader for two generations.”
Xbox 360 leads with the industry’s highest software attach rate, more than any other console this generation, and is home to the best-selling games. With the launch of Grand Theft Auto IV in April, Xbox 360 is now the home to more than 16 platinum titles that have sold through one million units or more including hits like “Halo 3,” “Madden NFL 07” and “Madden NFL 08,” “Gears of War,” “Guitar Hero II” and “Guitar Hero III: Legends of Rock” and “Call of Duty®2, Call of Duty®3 and Call of Duty®4: Modern Warfare™,” giving Xbox 360 two times more platinum-selling titles than the Wii and a 16:2 lead over the PlayStation 3 in game titles topping one million in sales.Games not only sell better on the Xbox 360, they play better, too: Xbox 360 has 91 titles with a Metacritic review score of 80 or higher, compared with just 22 titles for Wii and 50 titles for PlayStation 3.
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133 comments + 163700 views
I helped!
AMERICA! FUK YEA!
Yep! Microsoft totally won!
It's not game quality that's important, or making hardware that dosen't break.
It's the total sales in the U.S!
Hooray!
...comin' again to save the motherfuckin' day, yeah
Oh and Droll, hardware failures aside, you are right...the quality of games is whats important. The 360 has a huge number of high-quality games.
So there
WE GOT DEM TERRISTS!
USA! USA! USA! USA!
Am I the only one who's surprised that they used Metacritic scores in a press release? Usually, game companies focus on the sales of a game rather than the reviews that game received (to my understanding, at least).
HAHAHAAHHH
noobs.
Yeap, certainly looks like MGS4 is right around the corner.
Well, that's it. I'm throwing my Wii and PS3 away. I can't believe Nintendo and Sony lost, the stupid losers. Always losing.
That's unfair, technically I've bought three because of RRODs. Do they take returns into account when doing these numbers?
ya! 10 million!
pew pew
10 million units sold, 2 million still working. They'll be done before soon... I'm so fucking sick of my 360 that I could puke. To think, that once we were in love. Oh well, I love my PS3!
Wait, if "[h]istory has shown us that the first company to reach 10 million in console sales wins the generation battle," and Microsoft doesn't end up winning, will that mean the Xbox 360 also has the power to defy history? Awesome!
Well I was thinking about scoring a blu ray player but the fanboy in me wouldn't allow a PS3 in my house.
HAHAHAAHHH
trolls.
Aw they think this is a competition? Their larger, darker opponent (stop it) is still grasping its own existence, and that little white guy is on the tire swing still. But awwwwwww.
@ Nanowerx
I know man. Game quality is everything. That's why I love my 360! Besides having the games that are identical to the PS3, it's seen many high quality first party titles to boot. I still can't imagine why you'd want to own a PS3 over a 360.
What I don't like is the hardware manufacturers devotion to the idea that 10 million sales means "they won". This buisness, ultimatly, isn't about the consoles, and it isn't about the marketing-incensed factionalization of the brands. It's about the game quality. I find it to be duplicitous for Microsoft to think they "won" because of hardware sales.
I care about game quality, and nothing else. I didn't mean to indicate that the 360's lineup of games was bad.(Though the machines shoudn't be breakin'!)
lol, ah Microsoft. just because users need to buy 3 consoles to be able to play your system doesn't mean you are the best seller.
I wonder if they've changed gears and instead of counting xp sales for vista sales, they put some of those numbers into xbox sales?
Imagine how many more units they would sell if they just FIXED THAT BLOODY HARDWARE ALLREADY!!!
Oh Crunshii, your sony fanboyism is so cute.
Btw, that joke wasn't funny when they made it about Sony so its not really funny now either but I'm assuming that you actually have a brain and that is a huge mistake on my part.
And good for MS, unlike the little white turd, they actually have the software to back up those sales numbers, the 360 is easily the best gaming console on the market as of now.
For those still on the fence of buying a gaming machine, here's a handy guide.
If you want quality software but hardware prone to breaking, get a 360.
If you want a small amount of quality of software BUT a machine that has great future potential, get a PS3.
If you want to play the exact same games you've been playing for the last 10 years and throw away $250, get a Wii.
If you want to play one good game every 6 months, get a gaming PC.
if you actually compare yearly sold, xbox is quite behind both consoles sales. Its like I start running 1 year before you, and when I reach the finish line, I claim: Im the WINNAHH!!! ALL FAIR AND SQUARE!!!
plz use that 10million profits to fix your shitty ass console.
Does this U.S. include all of North America?
They only hit 10 million because most peeps have gone through more than one console outside of warranty.
The true figure if only incorporating a count of only one per person would be much less.
I CALL SHENANIGANS!!!!!!!!!!!1!!!!111
Bhaaaad Micro$oft, down... down.. (hits company over the nose with newspaper).
You know, they also publish facts such as games bought per system owner and the 360 outdoes the PS3 and Wii. So suck on those numbers.
Though, yeah, you would think by now they would have fixed the problems associated with the RROD.
Latest in market strategy...if someone else is ahead them, don't count them so you win.
People still have hardware problems with 360s? I thought that problem was solved a while ago. I haven't seen any NEW complaints on forums about hardware problems lately.
Or maybe, just MAYBE, PS3 fanboys ran out of shit to fling so they are recycling an old one.
Yup xbox 360 was the first of the next gen consoles to reach 10 million sales... and all they had to do was get a 1 year head start and fore-go using said year to instead do product/bug testing to make sure crap like RROD never occurred like they did... ya who cares, if say, Wii were to sell more conoles in the same amount of time than the 360 took to get to 10 million... doesn't matter cause 360 got there first...
Fuck your new 468-wide layout.
And half of those consoles died, and they lost millions from those sales replacing stuff for all their customers.
Sounds like a victory to me.
GTAIV FTW!
SEXYCOMMANDO Quote - "People still have hardware problems with 360s? I thought that problem was solved a while ago. I haven't seen any NEW complaints on forums about hardware problems lately.
Or maybe, just MAYBE, PS3 fanboys ran out of shit to fling so they are recycling an old one."
@ SEXYCOMMANDO - Ibought my 360 lkast June and it E74 on me last week (3 weeks just under 1 year warranty). I I was luck to get it fixed under warranty (as not RROD so no 3yrs cover). The manufacture date on mine was December 2006.
So yes they still feck up, also I am a very careful owner. Now I am left with only my PS3 until the 360 is fixed (5 days and still in transit to be fixed) which I am still to find a use for apart from playing Bluray movies.
The only thing the PS3 has is hot shots golf (called Everybodys golf here) over the4 360.
BTW I am neither a 360 or PS3 fanboy (they both annoy me in there own way).
SEXYCOMMANDO Quote - "People still have hardware problems with 360s?"
BTW I just had to quote you there again as that is very ROFLMAO material, OPEN YOUR EYES ON THE XBOX FORUMS!!!
Only one thread do they allow you to post your "my xbox is dead" posts... all new threads get deleted for obvious reasons.
Trust me they are still dying, even the newer ELITES.
I THINK WE ARE ALL FORGETTING ABOUT LITTLEBIGPLANET
Not counting hardware sales to replace broken hardware,w hat would the numbers be?
I guess with all this winning, MS is rolling in cash from their X-Box division...oh wait, they spent all their meagre profits on warranty extensions for shitty hardware!
If they want to use sales numbers to indicate winning, perhaps they should have a look at the Wii's numbers, which, without supply issues, would have passed them already. Plus Nintendo is making money hand over fist, what with not having broken hardware requiring expensive warranty repairs and all.
Outside the USA, Sony is outselling the 360 at almost 2 to 1 in PAL, and in Japan, well...
Long story short: MS haven't won shit.
Yeah, gogo Team Red! Just a couple more countries to go.
In fact, I'm one of the (guesstimated) seven people to own a 360 in Germany. We're having a party when we hit that magic ten. Hookers and Blackjack all around. In fact, forget the blackjack. Hookers and UNO!
Ya no offense I don't want to stop the "I can suck my own dick" train but, this shit is retarded. So what they hit 10 million first they should. They came out first. I mean seriously I expect Sony to slap them with we have out sold Xbox 360. Sometime next year.
Well we all know that the US is the only market that matters.
Sorry, just felt like starting a different argument.
Nintendo just said they sold 10 million units today....oh an 20 million copies of Wii Fit....
So THAT'S why they had all those 360s break down! So they could win the prize!
Brilliant!!
We need just a few more RROD jokes and we can call it a day. Keep 'em coming, guys, because they're really insightful.
As a matter of fact, I'm sure there's just a few dozen lonely HALO fans in the US that account for all the 360 sales. Right! They've all neatly arranged stacks of hundreds of RROD'd (I hope the English language forgives me for turning this abomination of an acronym into an adjective) XBboxes in their respective basements, resembling homophobic forts of some sort. Yeah, these heroes, far and few between, struggle each day to fulfil their duties; which include, inter alia, trolling on forums, keeping the MS conspiracy alive, and, of course, being a dick on Live.
It all makes sense now.
KILLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLZOOOOOOOOOOOOOOOOOONE.
Think about it.
:P
can u say Wii??!!!
Well That does it....Nintendo and sony should just throw in the towel....barely 1.5 yrs in to this generation and we already know whos going to win...I mean hell just going to vgchartz.com and you can see 360 has such a huge lead over the other 2 i mean why bother this generation is over.....time for the next one
Well I guess that makes sense.
Funny how the Next Gen (HD only according to the new post. Wii slapped 360 back into its PJs) console winner... has the poorest life cycle lol.
if failure rate is 3 in 10, is that 3 million melted boxes? my math is fuzzy.
Yay victory!!!!! Can I get a problem less 360 as a prize?
I wonder if that figure includes all the 360's that people had to replace too, if it is that means they're counting like 4 consoles per person. It doesn't matter though, this is just M$ trying to get people to watch them play with themselves cause no one else is going to tell them "Good Job!"
Even the M$ fangirls
My 2 year old 360 just got RROD yesterday. I was beginning to think it was invincible. Fuck I hate Microsoft..... At least I'm still covered by warranty.
I smell a PS3 exclusive on the horizon.
@SYN
A replaced console is not a sold console. It's a net loss not a net gain. A sale is a translation of a product for money. Since you don't even have to pay shipping to have a console repaired it cant be considered a sale even in the wildest sense.
Personally I'm happy MS is doing well this time around. They were murdered against the PS2. The more equal the footing of the two consoles at the end of this "war" the better console's we'll get in the next generation.
Cmon fanboys dont you know that competition brings out the best in products?
"Competition brings out the best in products and the worst in people."
~ David Sarnoff (founder NBC)
My xbox360 is still going strong and i love it! Its my first MS console, i had playstation 2 and 1 before it but i must say the 360 beats them both for fun hands down! It rivals my SNES which i loved!
People who dont give the console a chance are wankers and im probabaly glad they arnt on live becasue they would just fuck the whole experience up for everyone!
My best mate has a PS3 and i play it all the time but it just seems old somehow...bland and not fun...quiet though il give it that...
And this has nothing to do with the fact that the console got released 2 years earlier than the other 2 systems.
Not MS fault that Sony delayed and delayed and delayed.....
10 million 360's sold at a loss
9 million wiis sold at a profit . . .
This is winning.
You know, the Dreamcast had a 1 year head start over the PS2 and it failed miserably. So the "its been out a year longer" arguments are getting tired, its obviously doing something right. Selling that many systems even with the black cloud of RROD hovering over it( people are willing to risk their system melting just so they can play quality games on it.)
Im no microsoft fanboy, but this has to be noted.
@ NANOWERX
agreed!
Yay? I know we're only two and a half years into the 360's run, but the PS2 had so many more sales. 10 million is nothing.