Quantcast
0.15% of mobile gamers bring in 50% of F2P revenue - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


0.15% of mobile gamers bring in 50% of F2P revenue


1:30 PM on 02.26.2014
Mobile gaming0.15% of mobile gamers bring in 50% of F2P revenue photo



The fact that a small percentage of people playing free-to-play mobile games account for those astounding revenue figures is by no means new or even all that surprising these days. This, on the other hand, might be: marketing firm Swrve surveyed tens of millions of gamers as part of a monetization report and found that 0.15 percent of mobile gamers contribute 50 percent of all in-app purchases made in free-to-play games.

The firm also reported that 1.5 percent of active players surveyed in January made even a single purchase that month, and that once someone pays up for the first time, the average amount of time between the first and second purchase is only 1 hour and 40 minutes. What's more, the average value of an in-app purchase was found to be $5.94.

I don't have any specific takeaway from this information other than yeah, I do not care at all for free-to-play gaming outside of those rare few games built to be genuinely enjoyed, not as money- and time-siphoning machines that prey on the susceptible.

Only 0.15 percent of mobile gamers account for 50 percent of all in-game revenue (exclusive) [VentureBeat]






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.






Free-to-play

11:45 AM on 10.13.2014
Bandai Namco announces Battleline: Steel Warfare

Check out the newest from Namco Bandai and Creant Studios, a free-to-play PC tank game called Battleline: Steel Warfare. It's coming to PC later this year, with a closed beta launching next month. If you want to get in on th...more



3:30 PM on 10.07.2014
Counter-Strike Nexon: Zombies hits Steam

This trailer, haha. Counter-Strike Nexon: Zombies would get a trailer like this. After a short beta, the free-to-play game is out now on Steam. It's like Counter-Strike 1.6 with a bunch of crazy, cobbled-together modes and, ...more



2:30 PM on 10.03.2014
Terra Battle swipes to iOS and Android next week

Terra Battle launches on iOS and Android devices on October 9, Mistwalker announced today. The tactical role-playing game is the latest brainchild of Final Fantasy creator Hironobu Sakaguchi, who drew inspiration from&nb...more



View all Free-to-play






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more