Note: iOS 9 + Facebook users w/ trouble scrolling: #super sorry# we hope to fix it asap. In the meantime Chrome Mobile is a reach around
hot  /  reviews  /  videos  /  cblogs  /  qposts

Delver's Drop

'Over 200%': Kickstarter success with Pixelscopic

2:30 PM on 03.29.2013 // Jason Cabral

Crowdfunding advice for other indies

Crowdfunding is becoming a new viable option for young upstart businesses and developers, but some come to the Kickstarter table unprepared. Not the boys at Pixelscopic, though! They wanted to make sure every last lower-case ‘i’ was dotted before showing off Delver’s Drop to the Kickstarter community.

During our interview last week, they shared with me the long hours of research and preparation that went into the Kickstarter campaign, their enormous crowdfunding success, and how they did not want to use Kickstarter to begin with.

“Just over 200%,” said Pixelscopic Vision Director Ryan Baker, on how far they surpassed their original goal of $75,000. “We topped out at $150,745, so just barely over 200%.”

“We actually debated a very long time about doing Kickstarter or not. By a long time, I mean over the course of many months. We have been familiar with the scene and backing interesting projects for a while,” said Engineering Director Coby Utter. Even after their tremendous Kickstarter success, Ryan Baker and Coby Utter still have very differing thoughts when it comes to crowdfunding.

“I think that for artists, that crowdfunding is the perfect way. You want this work of art to be made, and they essentially have patrons. That is my perfect model for artists going into the future, and we’ll see how that fairs out. That’s in my perfect, idealistic world; that’s how things would work,” shares Ryan Baker

Coby Utter has a much more pragmatic view on it, “I think that [Kickstarter] could be a really fantastic and amazing thing, but there are a lot of kinks that need to be worked out. A lot of that falls on the developers; [they] need to go in with reasonable expectations of what they can produce on the timelines that they commit to [and] they need to go in with all of their cost figured out up front.

“I don’t want to say that there are a lot of irresponsible developers -- that would sound pretentious -- but we literally spent weeks preparing not just the video but the logistics of the campaign.”

Ryan Baker adds, “Six months before the campaign launched I was working on spreadsheets. I made the most insane spreadsheet that I have ever made, that basically pulled data from 20 campaigns of vaguely similar scopes and genres; basically high-quality indie games.

“Everything from big success like The Banner Saga to much smaller games; I broke down their rewards tiers, got all this data on where do people usually back, what kind of rewards do they expect, all that stuff went into it [and] also estimating shipping costs for everything that we are going to send out, because shipping is just huge," he says.

“You’re actually, a lot of times, paying as much in shipping as the items you are sending out. There are all of these hidden costs. Kickstarter is a lot of work, both making the campaign and maintaining it. I was on the computer, basically 16 hours a day answering questions from people.”

Coby Utter also had a lot of good advice for those looking to use crowdfunding for their project. “I think it’s definitely an option any developer should keep open. [But it] definitely depends on the developers’ situation.”

“If I could change anything about Kickstarter, specifically in terms of videogames, I would probably require that there has to be some form of playable demo. Not necessarily distributed to the public, but you have to have a gameplay trailer. And that’s really not fair, because really big [developers] know it costs [them] lots and lots money to even get them to that point. But for indie developers in general, I think that you’re going to be better off, and your fans are going to be better off, if you’re already far enough along to show them what the game looks like and how it plays versus pitching an idea.”

Coby continues, “I think people probably don’t put enough weight on the kind of expectations that they should expect to receive with running a successful Kickstarter campaign. People are invested in your product at this point in time and you have to deliver, and it has to be good. Making a good game is very, very difficult, so when you promise a good game, you should definitely have all of your ducks in a row. Your reputation in the industry isn't something you really want to gamble with.”

Reflecting on their successful campaign Coby shares his hope for the future of Kickstarter and crowdfunding: “Personally, I think that it could be really brilliant. I hope we used it in a responsible way, I feel like we did. I don’t have any doubts that we put all due diligence into getting it set up and running in the right way.

“I think in the long term, it’s probably going to be a big deal. A lot of people have said that there’s this Kickstarter bubble going on, but I think that truth of it is that good developers, responsible developers, developers that take the time to put together their campaigns well, will actually just bubble to the top. And the people to haphazardly throw up stuff and, God forbid the [scammers]; they’ll just fall out of the ecosystem.

“I have a lot of hope that it becomes this really amazing thing. In some ways, it already is becoming that.”

Pixelscopic proves that the old adage ‘Measure twice, cut once’ still rings just as true in this day and age as it has in the past. By taking the time and effort to research their contemporaries, set reasonable goals for themselves, and offer constant feedback to the community, they were able to not only achieve their funding goal but surpass it.

Delver’s Drop for Windows, Mac and Linux will be releasing this fall, with the mobile and OUYA ports coming in early 2014. If you would like to help the gentlemen of Pixelscopic out, and happen to have access to a Steam client, their Steam Greenlight page is always accepting votes and feedback from its fans.

Photo Gallery: (5 images)
Click to zoom - browse by swipe, or use arrow keys

Jason Cabral, Contributor
 Follow Blog + disclosure jasondcabral Tips
Destructoid News Contributor, 2D/3D artist and all around art nerd. Avid retro game and promotional items collector, and frequent practitioner of Wing Chun Kung Fu. Disclosure: I have worked on ... more   |   staff directory

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our community fisters, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding * to your whitelists.

destructoid's previous coverage:
Delver's Drop

View all:powered by:  MM.Elephant

Ads on destructoid may be purchased from:

Please contact Crave Online, thanks!

Insidia REVIEW - A whole dark, gloomy, and kinda creepy world to explore

DS REVIEWS: Trace Memory

Sharp cut Digital Flatbed Cutter | Sharpcut Flatbed Cutters

Things I'm Thankful For

Cblogs of 11/25/15 + Turkey N Stuff

Cheat Codes Podcast - Ep. 73: Stay Classy

NVGR: Updated Album "ADBC" (No longer an EP)

Fun2Play: Downwell

So that just happened: The Talos Principle

 Add your impressions

Status updates from C-bloggers

Jiraya avatarJiraya
Some Black Friday artwork arrived today ! [img][/img]
Lawman avatarLawman
Black Friday is getting to me. All these games I kinda, maybe want that are at anywhere between respectable and deep discounts, but I'm not sure if I want to bite. I'm wondering if Godzilla's worth $12? After checking review scores, I'm not sure.
Amna Umen avatarAmna Umen
Mission complete![IMG][/IMG]
Serethyn avatarSerethyn
Black Friday slowly seems to creep its way onto Continental Europe, but I'm not complaining! I managed to get my grubby little paws on a new physical copy of The Wonderful 101 for €20! Thanks, America!
Archelon avatarArchelon
Community Question: Since I missed yesterday, I am going to do something a little different today. Are there any questions you would like to ask me for a change? If so, please feel free. I may add a second Community Question later today, as well.
RexterNathan avatarRexterNathan
Isn't PES 2016 Free-to-Play model just the demo with extra crap thrown in?
Fenriff avatarFenriff
Damn Gumo, you cold as fuck. [img][/img]
Atleastimhousebroken avatarAtleastimhousebroken
While partially responsible for one of the biggest jokes in the metal, Cold Lake by Celtic Frost, Curt Bryant is doing the soundtrack to the game Slain!. I'm digging the shitty garage band vibe.
LinkSlayer64 avatarLinkSlayer64
How is the Lightening thread STILL GETTING COMMENTS!?!?!? P.S. I am trying to make Chex Mix, but we lost my special recipe I custom designed. sucks man.
Torchman avatarTorchman
Got a deal on a Surface Pro 3 model that I wanted. Now I just need a deal on a PS TV in Canada and I'm golden.
FlanxLycanth avatarFlanxLycanth
If you in the UK, don't have a PS4 and don't mind buying used/display goods there's a few reconditioned PS4 (12 month warranty) on amazon for £199.
SirDavies avatarSirDavies
my dilemma this black friday is a PS4 for bloodborne and little else or like half the games on my steam wishlist. I know in my heart which one I'm going to pick.
El Dango avatarEl Dango
"You had all the lasagna you could ever eat, yet you kept going!" "This isn't about the lasagna anymore, Jon, and I didn't come this far just to quit! Tonight, I'm making sure my name will go down in history!"
Pixie The Fairy avatarPixie The Fairy
Got DeSu2 Break Record from GS' Black Friday sale ($29.99). Love the Arrange CD. It's been far too long since I heard Meguro do something that wasn't tied to Persona. Also grabbed an extra copy of Freedom Wars since they were $5.
Jed Whitaker avatarJed Whitaker
Haven't been around a few days. Getting over a cold and working on a review for Superbeat: Xonic on Vita. Starting to feel better, I think / hope.
inspavo avatarinspavo
Solar Pony Django avatarSolar Pony Django
So I'm almost done with my first play through of Undertale and... It's okay. It's in no way bad (and I'm enjoying it more than Fallout 4 which in also playing) but feel... It was overhyped I suppose? Not sure really... Maybe a second play though will help
Agent9 avatarAgent9
Sometimes I wonder why I care. To simply have more vitriol and misery as my reward, to suffer ingrates and fools. That in all I do I'm never afforded the same respect or kindness. Let it be then, and let pain follow. I'm done with this shit.
Mike Martin avatarMike Martin
I was telling this dead baby joke at dinner tonight, and this lady I don't recognize says, "I'm sorry. That joke isn't funny to me, I have two dead children." At this point, I went over my options in my head and settled with telling her the joke twice.
CoilWhine avatarCoilWhine
I really wish the slowpokes at Microsoft would add Forza Horizon to Xbox One backwards compatibility.... It's my favorite racing game. And the soundtrack is honestly flawless.
more quickposts



Invert site colors

  Dark Theme
  Light Theme

Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo

Back to Top

We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -