Adhesive Games' impressive-looking mech combat game Hawken won't be out until the end of this year, but it's already attracted quite a bit of attention. $10 million in funding for the project has been raised so that it can launch successfully in the investor-dubbed "core free-to-play market."
Games Beat caught up with venture capital firm Benchmark Capital, who also helped fund League of Legends. "We were tremendously thankful to be associated with Riot [Games], but we viewed the market as much bigger than a single title," says partner Mitch Lasky. "We think that $8 billion to $10 billion will migrate away from packaged goods games and free-to-play will be a lightning rod for those dollars."
FirstMark Capital founder and managing director Rick Heitzmann expressed similar remarks. "League of Legends is a fantastic title, but it is just one game and one genre that has blown up. We think it's possible to produce very high quality games that have huge audiences that are willing to pay."